The Rasmussen Reports said last week that two-thirds of Americans still prefer reading newspapers over the online versions of the news.
That’s a surprise. Conventional wisdom says newspapers are dying, and it’s no secret that they are financially struggling. But I suppose there’s a difference between what we prefer and what we accept. I might prefer to travel on a vacation — Vermont or Switzerland would be nice — but I’ll accept a “staycation” if I need to.
So I wonder if people prefer paper but accept online news. After all, it’s usually cheaper than a newspaper subscription, sometimes even free. The Internet has made the old business model for newspapers obsolete: Paper is the most expensive part of the production cost. Ad revenue, especially from the once-lucrative classifieds, is flowing away from newspapers like a mountain stream. A lot of people produce a lot of content for a lot less money (sometimes even for free).
Bottom line: It’s getting harder and harder for newspapers to stay viable, and so while we might prefer paper, we’ll go with plastic and one day, it will feel normal. There was a time, after all, when getting news on radio or TV felt strange too. The economics seem to point to a day when most–but not all–literal newspapers will be lining the dustbins of history.